Last year, Snapchat surprised the world by turning down a $3 BILLION buyout from rival social network Facebook. This year, though, that decision might be looking to be a wise one. It?s one of the most popular social networking apps among millennials, ranking at number 3 when the offer was made — today, the app is now more popular among American teens than any other social network, period.
Very Popular
Snapchat has been downloaded about 60 million times, with 30 million monthly active users. About half of those monthly users will use Snapchat daily. In total, Snapchat facilitates about 400 million shared snaps every single day. It is now estimated that Snapchat?s worth is around $10 billion.
So, how is Snapchat doing — what would business valuation tools reveal to us? On the whole, the future looks promising for this company, which has continued to grow, change, and even push the frontiers of social media. Most notably lately have been Snapchat?s filters, which allow users to add digital effects to their pictures that previously would have only occurred in a feature film at the movie theater.
Teaming Up for Added Effect
Snapchat has also been teaming up with cities around the globe to present ?unique perspectives? of the people living and visiting there (and offering some incentive for people who might want to go to these places). Snapchat is also going to be partnering up with the upcoming summer olympics. The personal nature of the app allows users to connect with celebrities and brands in a more intimate way than was often possible before — seeing backstage looks and behind-the-scenes development that can help generate interest in future products.
Speaking of their filters, Snapchat has cleverly allowed its advertisers to get in on the action as well, with Taco Bell recently giving users an option to make their heads look like giant tacos. As blog A Beautiful Mess points out, Snapchat is also a good fit for marketing because of its constant cycle of new content. Because everything deletes after 24 hours, users are really incentivized to create and engage with new and creative content. This creates a very brand-friendly environment for many businesses.
On the whole, there isn?t a lot yet slowing Snapchat down. In the past they?ve had a few issues with security, and this month Snapchat made headlines when an irresponsible driver used Snapchat?s mileage ticker to record herself speeding — which led to a deadly crash.
Small Business Valuations
If you’re interested in small business valuations, it’s going to be a little harder than analyzing Snapchat — most of their information is publicly available, but you’ll need to dive in there and evaluate the numbers yourself! For this reason, small business valuation software can be a vital tool for any small business. Do you agree? Let us know!
michael kors tasche jet set michael kors tasche jet set michael kors tasche jet set
